That title was sung to the tune of the old Dr Pepper commercial, and I'm hoping most of you are old enough to remember it. (Help me out here, wouldya?)
You have heard about this blogging thing.
You have been told that your small business should have a blog.
Digital conversations are happening about your industry and you know that you should join in. The problem is that you don't know if you have a blog post in you. I am here to tell you that you do.
We are indeed saturated with information, but that doesn't mean your content doesn't add value. If you could not add value to your clients and your potential clients you would not have taken the massive leap of faith when you started your business.
You didn't wake up one day and suddenly own a small business (or did you?) it was a calculated decision. In the same way, you will not wake up one day and be a blogger but you can make the decision to be one.
So if you are passionate about your industry and have solved problems for clients then you can add value in the digital blogging space as well.
"Will my blog be good enough?"
As a blogger you can exceed expectations if you simply provide good solid tips that inspire and/or inform people.
For example, if you own a lawn service, provide people with good solid tips on how to rid their yard of stickers or how to tell when your lawn has enough water.
Your blog will be good enough if you always put your potential client and reader first. Offer solutions.
"But I am not a very good writer!"
You still have options, even if you don't consider yourself the next Hemingway.
You can VLOG, which is video blogging, or you can hire a copy writer.
There are options to get your ideas and your content out there. Don't think that you have to be a "traditional" blogger, that guy crouching over a keyboard hours on end.
The most important thing about blogging is to decide, plan and treat it like other parts of your business plan. You must find a way to share your message, your ideas and your tips.
There are people out there who want the information that's in your head and by sharing it on a consistent basis you will make yourself stand out as an expert in your field.
"I don’t have enough time."
Time is a funny thing, we all have the same amount of it and we all use it differently.
I love to watch television and if it was up to me I would watch a lot more of it. Well, it IS up to me but I have businesses to run and so I have to manage my time.
Consider blogging an investment of time instead of dollars. Time Marketing. (Like it? I just made it up.)
So my challenge to you is to spend time instead of money here. Once the domain name and hosting is handled for your blog the only costs to you that must happen is the cost of time. This is marketing that you can afford and that can make a difference.
Small businesses that blogs get 126% more lead growth than small businesses that do not blog. ~source
So now what?
Download the free guide below and you will be provided with the first plugins that I always install on a new blog. Also, I will share with you a bit about how to start blogging the right way.