While I’m a big fan of the Google Keyword Planner Tool and it’s important to consider keyword research when writing a blog post, it shouldn’t be your driving factor to blogging. It is crucial to start off with great pieces of information and then figure out what keywords work best. Some people will say that writing with keywords in mind is gaming the system or even cheating but that is not at all true. If you are sharing good, solid information in your blog that adds value, it’s your duty to do all that you can to make sure that interested readers can find you. YOUR SOLEMN DUTY!
What you will need
At ease, soldier. To use this tool, you will need a free Google account. If you have gmail — perfect! If you don’t have one, the best thing to do is to go to gmail.com and just create an account. This Google account will be used from everything ranging from keyword research to your YouTube account so hold on to that username and password.
Step 1: Go to Google Keyword Tool
Just click on the Google Keyword Tool. (This was recently named to Google Keyword Planner Tool, because more characters.)
It will ask you to log in again – that’s standard Google protocol.
Step 2: Click on traffic estimates
You will have several options on this screen but for now, click on the Get Traffic Estimates for a list of keywords.
Step 3: Decide on location
On the next screen, there are several places that you can type in content. If your business is local, take advantage of the new location targeting option.
Step 4: Choose your location
Just start typing your city or area that you would like to target. A list of options will come up; pick the area that best suits your potential client base. If your blog is not geo-centric then just choose your country.
Step 6: First keyword research
Now you are ready to type in your first keyword or key phrase. Once you have done so, scroll down and hit search.
Step 7: Save your results
If you feel good about your keywords, save the file by choosing .xls from the dropdown. A .csv file tends to not save edits properly.
Step 8: Sorted Keyword Spreadsheet
The last and final step is to start sorting your keyword in the spreadsheet. What I do is highlight the keywords that I think that I want to use. Then I pull them to the top right area of spreadsheet so that I can easily reference them.
How do you keep up with your keywords? Do you use keyword research for your blog at this time?