Why Should Your Business Care about Social Media?
First let me say right up front that social media is not a magic bullet that will save your company. It is not the secret that you have been waiting for to double or triple your sales and profits. BUT your business is already there so you need to join the conversation.
If you have clients, odds are good you are already being talked about on social media, so you should listen, respond and be a part of that conversation. Social Media can make you a better company because engaging in conversations with your clients and potential clients will improve your customer service and can even help you improve on your products or services.
So here is a short list of the reasons that your business should be on Social Media.
#1 Branding
This is the place for you to not only be consistent in your look and feel but for you to also brand your business as the one who cares. If you follow the 90/10 rule you will become a valuable resource not only to your clients but also potential clients. Take full advantage of this platform opportunity and brand your company as the knowledge base that you are.
#2 Be Visible
If you are branding your business appropriately on social nedia then your business will become more visible. This takes time. Your potential clients will feel like your business is everywhere yet they will not know why they feel that way. Social Media is a way to be visible unlike any other.
#3 Provide Value
Sure, you know that your business is valuable or you would not own or run it. Social Media offers a new way to provide value thru education. Educate your clients and your potential clients thru Social Media. Do not be afraid to tell them what you know and what they need to know. If you provide valuable tips and data they will see your business as even more valuable. This will also cut down on questions later. An educated client is the best type of client to have so don’t be afraid to educate, educate, educate.
Marketing is growing and changing and Social Media is a free, organic way to reach the masses unlike any other. So go forth and get your Platform starting today. I have no doubt that there are potential clients out there ready to opt-in and listen to what you have to say.
A Forbes article worth reading: How To Use Social Media To Promote Your Small Business