It is with great excitement that I am able to announce that I will be teaching a blogging course at SMU CAPE. All of the details are listed below:
Planning Your Business Blog
| Code: | 143ICM204-D |
|---|---|
| Dates: | April 1-29, 2014 Check for other dates |
| Meets: | Tuesday from 6:00 PM to 7:30 PM, 5 Sessions |
| Instructor: | Renee’ Groskreutz |
| Fee: | $235 Fee Breakdown |
Supplies needed during class: Tools for note-taking
Supplies for study/homework outside of class:
Computer
Access to an Internet connection
Gmail email account
Excel or similar spreadsheet software Word or similar word processing software
Who should take this course: This course is designed for anyone who realizes the need to start blogging but has not started yet or for someone who has begun the process but realizes the need for professional instruction. If you are SERIOUS about starting a business blog the right way, this course is for you.
– Sole proprietors
– Small business owners
– MLM and independent contractors
– Marketing managers and assistants at larger companies
– General managers who have been put in charge of company inbound content marketing
– Social media managers who need to set up a blog for their community or for continuing education
– Stay-at-home parents who have an angle on parenting and home life and have a payload of stories to tell
– Local celebrities with a following who are creating community and need to have an online presence for sharing content
– Executives who want to not only learn the importance of blogging but determine where in their marketing strategy blogging belongs
– Anyone who has a general understanding of the need for business blogging but needs to learn more about strategy before getting started
Pre-requisites: Basic computer knowledge and of aforementioned software
skills, general understanding of social media principles, and basic marketing principles. If in doubt, but you have a firm desire to begin the blogging process, email me for more information and to help you determine if you are in the right place for taking a beginner but intensive class such as this one.
Course Description
This course is designed to provide students with the skills to develop a plan and strategy for their business blog. Part one of a three-part series, students will do SEO Keyword Research, decide on blog categories, write category descriptions and develop 10 solid blog titles per category. This will be an intensive course that will require students to spend up to 10 hours of their own time outside of the classroom. This course will introduce the student to the idea of blogging and provide enough information so that they walk away feeling like he or she has a solid and strategic blogging plan.