Quick Summary
When people decide to start blogging, sometimes they end up with a successful blog. But often, they jump in without planning. The process of blogging and the strategy behind it is more important than the content of the blog itself (that is, until you get to the content of the blog and then it suddenly becomes extremely important.)
Anyone can sit down and write ONE blog post, but can you write 20? 50? 100? Planning your blog and having a blog strategy is 75% of blogging success.
Presentation Outline
Step 1: Getting started: Decide the purpose of your blog.
- Categories, Title and Keywords
- Blog Length and Blog Timing
Step 2: Platform and Legalities
- Do you have the right setup for you?
- Top plugins to get you started., Images, are they legal?
- Branding basics
Step 3: The Process of Getting Your Posts Social
- The Social Process
- The Blogging Calendar
- Final tools
Wrap-up: You’ll leave the class with a solid, strategic PLAN for your BLOG. The goal in this workshop isn’t to help you write five blog posts, but to help you lay the groundwork and process for making it to writing Blog Post #100.
Target Audience
This class is designed for the small business owner or anyone who wants to build a strong blog. This class is great for bloggers who are just starting out or who have dived in but would like to get more organized for blog growth.
Presentation Format
This presentation can be delivered as a workshop ranging from a condensed 45 minute session to a full blown 3 hour workshop.
About Renee’
Renee Groskreutz, Blog Evangelist at sister companies FunCitySocialMedia and Ralph’s Design & Deli, will cover the following in an interactive and in-depth format. At the end of this class, you can walk away with a focus for your business blog, including blog categories, blog titles, and keywords.
Feel free to download the pdf version of Intro to Blogging and why it matters by Renee’ Groskreutz