When we started our first company we put a lot of time and effort into our logo. Instead we should have been putting that time into our business plan and finding clients. Logos are exciting. They represent something and give us confidence. They can also be quite pricey but they don't have to be.
Don't get me wrong a good designer deserves every dollar that they earn. Have you seen the hoopla that has happened because Google changed their logo? It is just crazy how many thousands and thousands of words have been written on this topic.
Did you even notice or care that Google changed their logo?
The first thing that you need to ask yourself is do you even need a logo?
The answer to this question really depends on the type of product that you are launching and what you will be doing right out of the gate. If you are just trying to pick up a few local clients and work on their computer, then it is probably not crucial for you.
- If you are creating a new product that will be on shelves, then yes you need a logo.
- If you are an author who is starting a blog, then your name is sufficient and you don't need a logo.
There are countless scenarios that we could cover but the good news is there is almost as many ways to get a logo that won't cost you a fortune.
There are a few key factors about getting a logo that you need to keep in mind.
1. Get Vector Art
Vector art is what allows you to enlarge or shrink a logo file. If you are going to invest in a logo then you want to make sure that you can use it in all circumstances. If you have a vector file of your logo it can go on the side of a barn or on a business card and it will look the same.
2. The shape matters
In today's world of web design most of the time you want a logo that is wider than it is tall. The area for logos on websites is generally rectangle. If your logo is square or taller than it is long, it will look tiny on your website and we don't want that.
If you feel as though a square logo fits all other scenarios of your business best then ask for two shapes.
Where to get logos for cheap?
The cost for a high res file is $49
The designs for this are not my favorite, especially for the price. However, it is worth taking a look. The great part about this site is that you don't need a designer and you can easily design and choose a logo yourself. It is a pick and choose and type in your business name setup.
The cost for a high res with vector is $39.95
The designs on this site are much crisper and you get some free business cards with the order. Again you can easily design your own logo in moments and you are done. In the process they will try and upsell you several items, so keep that in mind.
This is my favorite site to use for making my own logo. It is just darn fun to use and they have a ton of choices. Also, these guys don't try and upsell you on a ton of things. You can just go in, design your logo and be out of there. I designed a fun little logo in under five minutes on this site.
If you are looking for something a bit more hands off, then this is the way to go. You can find plenty of logo designers on this site and you should easily walk away with a logo design with EPS (vector) files for under $20.
Note: You will want to use a transparent background.
Just remember that if you design the logo and download a .png file it will not look right on a business card if you have to scale it at all. So when it comes time to print something that requires your logo, this is the time that you should go ahead and get one designed or use one of the tools mentioned in this post.
Now with all of that said, if you don't feel as though you need a logo right now, don't do it. If your name works then go with that. If you just need something for your website right now consider using a tool like PickMoney.com to design your text logo.