Do you ever have just a small bit to say about something?
Sometimes, I just have a small bit on blogging. Sometimes the smallest tip can make the biggest difference.
Have you ever heard that bit about the mechanic?
The best mechanic in town happens to also drive the worst car in town? He is so busy fixing everyone else's stuff that he never gets around to his own.
Yep, this is why I decided to do a content audit.
I have been in the midst of this content audit and oh boy, has it been painful. It has been a harsh reminder of the importance of following my own rules on blogging.
Today I am going to share 3 quick tips that have been gleamed for this audit so far.
A Quick Blogging Tip: Are You Doing Internal Links On Your Blog?
Internal linking is an important part of blogging. It helps reduce bounce rates and using them can take your reader on a journey.
Kissmetrics wrote an article that included The 7 Commandments Of Internal Linking:
The basic theory is this: Internal linking strengthens the overall search-optimized value of a website. Inner linking does so by providing clear paths for spiders, prolonged sessions for users, and a tight-knit network of pages and posts.
In the process of my content audit, I realized that this blog needed far more internal linking. As the audit continues and posts are updated, internal links are being added.
A Quick Blogging Tip: Check Your WordPress Comment Spam Sometimes
Just last week, we were running a contest on our local blog FunCityStuff. Someone reached out to Andi and alerted her that their blog post comment, which is how they would be entered into the contest, wasn't showing up.
We realized that some of the comments were going directly to the WordPress Comment Spam. While the comment software generally does an excellent job of filtering spam, it is still important to spot check it from time to time.
A Quick Blogging Tip: When To Break The Rules
Just last night, I was having a conversation with another blogger and she was advising me on my site. She was reminding me that not every single piece of content needs to be epic.
I believe in epic content. I also believe in adding value. Sometimes these two thoughts do not align.
Sometimes we just need to be reminded that it is ok.
Sometimes as bloggers we need to say that rules need not apply.
Heck maybe in truth, we need to admit that there is not always a rule that applies.
Lesson learned! If you have value to add and it only takes you 3 minutes on a podcast or 250 words in a blog post, add the value.
Isn't adding value the first rule of blogging?
Internal linking is a critical part of blogging because not only is it good for SEO it also helps your reader. For example, just above I linked to two different blog post about content length. Hopefully, you will read them both and they will help you get a feel for the balance between adding value and SEO.
Also, while WordPress and ALL of these free plugins are incredible and what make it all work, sometimes we need to spot check. When someone takes the time to leave a legitimate comment on our blog, we need to find it.
Finally, follow your instincts as a blogger. If you believe in something and believe that it can make a difference to do it. With this blog, I am about to make some big changes that are slightly risky but I believe that they will add value.
Don't be afraid to take risks with your blog.
What has been your biggest lesson in blogging lately?