In this session of the I Teach Blogging Blogcast I continue the conversation in the Blogging Stupid Fast Series. This is my second podcast and I’m sure that the reverb alone will be a good indicator. So I may sound like a beginner, but I AM enthusiastic and eager to help everyone learn the soup-to-nuts on blogging for business.
So yeah, back to blogging stupid fast. As you will see in this snippet of my original blog post on this, my recommendation is that you Don’t Do This.
Confused? Sorry. But I do know that digital marketing success takes time, often a LOT of time, like months’ worth of planning, writing and posting blog content. So I suggest that you really plan, do research and make decisions about the future of your blog before you even begin blogging. A well planned blog tends to have longevity and better success.
All that said, here is the second and third of seven suggestions I have for picking up the pace and thrusting your plan two spaces ahead in the game.
Pick a single category
So you still want to go fast. Start with serious focus. I recommend starting with a single category. Tech is a great example. If you are going to blog about tech then pick one genre. It’s a broad category so consider a laser focus on audio tech, and stick with it for at least 20 blog posts. If you blog about bicycling, is it about brands and trends, triathlons and gear, mountain or racing? I would never poke a stick at wide ranges of topics, but those are meant for personal blogs and random thoughts. You are here to learn how to blog for business.
Write 10 blog titles
Writing titles in advance of hitting that “publish” button is a crucial step in planning a blog. If you have a topic and you think that you have a category, test yourself to see if you really have what it takes. If you can write 10 legitimate blog titles then the odds are good that you can write 30. If you really struggle to get these first 10 titles written you should push yourself for another 10 just to be on the safe side.
Now if you do not quickly or easily come up with your first 10 or 20 don’t worry. This doesn’t necessarily mean that you should not blog. It just means that you may want to rethink your category. Sometimes a thing is so cool and we want to talk about it but in reality we just have not done enough research yet or put enough thought into it the stories you want to tell with your blog posts. If this happened to you as it has with me (productivity tips) then just set those titles aside. Then research, study and make notes. If need be just go back to step 2.
Sometimes interviewing your own staff, partners and even clients can help you brainstorm your messaging.
What is a Blog Category?
A category is a way for you to group blog post topics. For example if you blog about cooking you may have things such as: Baking, Desserts, Drinks. If you create a blog post called The Best Halloween Punch, you would want to put that under the category of Drinks.
As you write more posts about drinks, visitors can just click on your category “Drinks” and see all of the options. If you did not organize your posts by category upfront then it would make it difficult for the humans AND the search engines.
In the end, categories are just a way to organize your blog site and make life easier for everyone, including the search spyders that are indexing your blog. (The algorithm that inevitably decides how to rank you.)
Can’t think of a Category?
If you can’t come up with a category for the theme that you chose, maybe it’s not the right one. This is not the end of the world because you have not built your blog yet. Don’t worry; this is why you are still in the planning stage.
Thank you so much for stopping by my show notes for the second episode of the I Teach Blogging Blogcast.
I would love your comments and feedback. Also, if you have any questions that you would like discussed in future episodes, please either leave them in the comments below or shoot me an email at email@example.com.